Al Falak Electronics

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Al Falak Electronics


With a vision of an entrepreneur, Mr. Aboobacker Haji single handedly by 1971 started WELCOME TRADING ESTABLISHMENT at AL SABKHA, DEIRA.

WELCOME TRADING was the first store in the sphere with complete range of Watches, Home Appliances and all kinds of electronic gadgets. High Volumes of Sales, Customer Service & after Sales, paved the way to the stores success. With vision to expand his business, he brought his son, our CEO, Mr. ASHRAF ABOOBACKER AL MASKAN. Together son and father started expanding and they opened yet another branch of Welcome Trading at SATWA.

DEIRA CRESCENT at AL SABKA was yet another milestone achieved with greater success. The business was a boom and by 1993, when Majid Al Futtaim, wanted to bring Shopping Malls, ABOOBACKERs turned their paths and that resulted in an Outlet at Deira City Centre by 1996.

Mr. Aboobacker Haji left us many thoughts behind and our CEO has taken utmost care to bring his father’s vision to an everlasting success towards which he has been very successful. We all with sincere respect thank Mr. Aboobacker Haji to be an example to all of us.

Welcome Group is one of the leading business groups based in Dubai through its retail arm Al Falak Electronics L.L.C. Since its inception in 1973, it has successfully transitioned from a retailer to a group of companies dealing with products of all range of electronics. Decibels Radio & TV Station Equipment Installation LLC, Candor Solutions Advertising & Marketing LLC, Welcome Trading Company, Deira Crescent General Trading Co, Admiral Footwear Co., Minimart LLC are some of the group concerns.

Al Falak Electronics, the retail arm of Welcome Group is one of the leading names associated with providing next generation technology and customer delight services for more than 3 decades in the Middle East Market.

Al Falak Electronics, the multi branded electronics retailer marked the entry in Deira City Centre, Dubai, United Arab Emirates (UAE) in the year 1996. Our history begins with the history of Deira City Centre and thereon it has been only success for Al Falak & on the whole for Welcome Group of Companies.

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